Dear For Sale By Owner, Do You Even Have a Clue What Your Competition Is?


I love for sale by owner flyers, and if I’m checking on neighborhood inventory in Charlotte NC or have a buyer considering a neighborhood yes I will stop to pick one up.  That is, if the flyer box has any flyers in it but that’s a whole other post!

Stopped and picked one up recently and at first glance it looked like it was priced right in line with
other homes in the neighborhood.

Until I looked through the details, plainly listed on the flyer. 
This home “would” be well priced except for one minor detail.

It’s missing a bedroom.  I’m really sorry Mr/Ms For Sale By Owner but NO buyer is going to pay even close to what you want for that house, I don’t care how much you spent on new flooring and paint.

You’re missing a bedroom that ALL of the competing listings have.
And we’re not talking a difference of 5 bedrooms compared to 6.  We’re talking 2 bedrooms compared to 3. That one difference knocks out a whole slew of potential buyers, and has an impact on your home’s value.

So it really made me wonder….do you even have a clue as to what your competition is and what the other available homes for sale in your Charlotte NC area neighborhood have to offer?

Competition (other homes for sale) isn’t just “a” factor,
it’s a REALLY important factor when trying to
sell your home.

It’s what buyers will be comparing your home to
– and if you don’t know what you’re up against how can you hope to successfully compete????

And don’t get me wrong I could certainly ask the same about some homes listed with an agent, but some free advice for potential Charlotte NC home sellersmake sure your listing agent knows and helps you evaluate the competition you’ll be up against!!!!


Copyright©2011 by Diane McDermott, All Rights Reserved, “Dear For Sale By Owner, Do You Even Have a Clue What Your Competition Is?”


The content of this blog is the original content of Diane McDermott, NC Residential Real Estate Broker in south Charlotte NC

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About dianemcdermott

Diane is deeply passionate about serving single and divorced women home buyers, first time home buyers and new to the area buyers navigate the Charlotte area home buying process. Having navigated separation and divorce she has immense respect for the stress of transition and need for a home living situation that supports and nurtures. She connects and guides clients as they navigate the home buying process, transitioning to a space they'll love calling home. McDermott Real Estate
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