When working with buyer clients looking for a home in Charlotte NC, my job is not to “sell” them a house. There is a difference between selling and advising.
“Selling” (in my opinion) involves a focus on the house instead of the buyers. A primary focus on the attractive features, price, details of a Charlotte NC house for sale.
“Advising” when it comes to buying real estate in Charlotte NC isn’t just about the details of any one home in Charlotte NC. It’s a journey to evaluate, assist, support and advise buyers searching for a home in Charlotte NC. Real estate advising involves the buyer’s needs, wants, desires, hopes, goals and concerns and assisting that buyer in navigating and overcoming obstacles as well as pitfalls to successfully buy a home in Charlotte NC. Looking at the pros AND cons of a Charlotte NC home for sale and evaluating based on buyer needs/preferences. Just slightly more in depth than a focus on the “sale”.
I don’t have to live in the house, the buyer will. A Charlotte NC house for sale could have phenomenal features for a great price but if the buyer doesn’t value what that house has to offer, none of that matters!
It’s about focus and what takes precedence. Is the focus on the house or on the buyer? The Charlotte NC home search process is the first step to reaching the next level of the offer-contract and finally the contract to closing process when buying a home in Charlotte NC. The role of a Charlotte NC real estate adviser and professional partner doesn’t end once the buyer chooses a house, it continues throughout the entire home buying process.
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Copyright©2009 by Diane McDermott, All Rights Reserved, “My Job Is Not To “Sell” You A House”