How To Turn Buyers Away Before They Walk In The Door!

  Want to turn off Charlotte NC buyers before they even walk through the front door?

  -Have a large “No Trespassing” sign greet them at the front entry – nothing says welcome home like “No Trespassing”!

  -Leave dirt, leaves and other debris lying on the ground – buyers will see you haven’t cleaned and wonder what else has been neglected.

  -Have a broken doorknob and door that requires a shoulder push to open.

  -Just leave the peeling paint, rotting trim the way it is – again, buyers will be sure to notice but maybe they’ll consider it “character”.

  -Make buyers navigate an obstacle course to reach the front door – bikes, overgrown shrubs, lawn tools, just crap in general that doesn’t belong there. I’m sure the buyers will consider it an adventure.

  -Let the weeds have free reign over flower beds, landscaping and in the walkway itself. You’ll be moving anyway so why bother keeping weeds under control?

  -Keep a large dog (preferably one that barks loudly) loose in the house.

 Now seriously, why does the front entry of the house matter and why should you consider it just as important as the interior of the home?

  When buyers arrive to view your home, they spend at least a couple of minutes at your front entry (the agent has to access the lockbox and get the key). These few minutes give the buyers time to closely scrutinize the front entryway of the house.

  They will notice the condition and it’s a first impression that isn’t easily forgotten for better or for worse. A spectacular kitchen cannot erase a nightmare of a front entry. Some buyers will actually decide to not view the interior if the approach and entryway are intimidating or in disrepair. Hey, I never said buyer logic is reasonable.

 While the above examples may seem silly (and admittedly sarcastic) I’ve encountered each one of them while showing buyer clients Charlotte NC area homes for sale and on each occasion, the buyers did indeed notice.

 Copyright©2008 by Diane McDermott, All Rights Reserved, “How To Turn Buyers Away Before They Walk In The Door!”


About dianemcdermott

Joyfully divorced, Diane is passionate about sharing her story, experience, wisdom and insight from this beautifully brutal life. Passionate about heartfelt connection in all areas of her life she is a public introvert and most enjoys connecting with and spending quality time with friends, chosen family and clients that are uplifting and inspiring. Her core values of connection, humor, integrity, authentic alignment influence all aspects of her life. She is intentional in all that she does. Diane is the founder and owner of Between the Lines LLC Ghostwriting Services and McDermott Real Estate LLC
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